Brandology: A Practical Guide to Building Authentic, Future-Ready Brands

Become the brand strategist every company wants.
Learn modern branding with frameworks, storytelling, psychology and digital strategy.
Build brands that connect emotionally, stand for something and win in the digital era.
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Most Marketers Step
Into Leadership Roles With Big Challenges

70% of brands fail to form meaningful connections with their audiences
65% of consumers say brands feel “interchangeable” and lack authenticity.
76% of marketing teams still operate with outdated branding playbooks.
Brands with a strong emotional connection outperform competitors by 2x in loyalty.
Purpose-driven brands grow 3–5x faster than their category.
Brands that embrace digital and AI see up to 40% higher customer engagement.

Why Most People Struggle With Finance?

Trying to imitate trends instead of building identity
Marketers copy competitors, mimic campaigns, or chase trends that don’t match their brand’s values.
Lack of clarity on purpose, vision, and audience
Without a strong foundation, marketing feels scattered and inconsistent.
Confusion between branding and marketing
Branding is long-term value creation. Marketing is short-term execution. Most teams mix the two and lose direction.
Not knowing how to tell a powerful brand story
People remember stories, not logos. But most brand communication lacks emotion, narrative, and meaning.
"I reclaimed 15 hours in my first week using just the techniques from Chapter 9."  Priya T., Marketing Director

The Only Book That Brings Complete Clarity to Modern Branding

Step-by-Step roadmap to build a strong, authentic brand identity that stands out in any industry.
Proven frameworks like the Brand Prism, Aaker’s Model, and the Brand Essence Wheel, simplified and made actionable.
A storytelling methodology that transforms brand values into narratives customers remember and emotionally connect with.
Holistic brand-building skills across strategy, psychology, design, content, and digital expression.

Is This The Right Book For You?

This is the perfect book for:
Marketers who want to move from execution to strategy.
Founders and entrepreneurs building brands from the ground up.
Brand managers who want solid frameworks, not guesswork.
Designers and creators who want to understand the thinking behind brand identity.
B2B and B2C professionals who want clarity on building brands that differentiate.
Not The Right Guide for
People looking for quick viral tricks or gimmicks.
Marketers who prefer shortcuts instead of strategic foundations.
Leaders unwilling to rethink outdated branding practices.
Professionals avoiding digital transformation or AI adoption.
Teams not interested in storytelling, psychology, or brand consistency.

Real-World Applications You’ll Master

Build a powerful brand identity grounded in purpose, values, and customer emotion.
Develop modern B2B and B2C brand strategies with clear positioning.
Craft brand stories that drive trust, loyalty, and long-term connection.
Leverage AI, behavioural insights, and digital ecosystems for smarter brand-building.
Build consistent brand experiences across design, content, digital and physical touchpoints.
Understand consumer psychology and emotional triggers that shape brand perception.

Is This The Right Book For You?

Before Reading Brandology
1
Branding feels abstract, confusing, or overly theoretical.
2
Your brand looks just like every competitor in the category.
3
No structured story, identity system, or brand voice.
4
Uncertainty around digital branding, AI, or customer behaviour.
After Applying Brandology
1
A clear and differentiated brand identity rooted in purpose and values.
2
A strong brand story that your audience emotionally remembers.
3
Confident use of brand frameworks to guide decisions and communication.
4
Deep understanding of customer psychology and emotional triggers.

The Anatomy of M&A Covers

Understanding The Basics Of Branding
1.1 Preface: The Essence of Branding
1.2 Brand Identity: Connecting Brand and Personal Values
1.3 Insights of Branding in Different Industries
1.4 Branding as a Tool to Attract Customers
1.5 What is a Brand?
1.6 Brand Elements
1.7 Organisational Setup and Brand Marketing
1.8 Brands Versus Products
1.9 Why Is Branding Important Nowadays?
1.10 Why Do Brands Matter?
1.11 Can Anything Be Branded?
1.12 Brand Identity Framework
1.13 Brand Essence Wheel
Building Blocks of Brand Strategy
2.1 Introduction
2.2 Strategy for Logos
2.3 Defining the Brand’s Vision
2.4 Understanding the Brand’s Purpose
2.5 Identifying Core Values
2.6 Envisioning the Future
2.7 Considering the Audience
2.8 Crafting a Compelling Vision Statement
2.9 Understanding the Essence of Brand Strategy
2.10 Defining Brand Purpose
2.11 Significance of Articulating Core Values
2.12 Crafting a Compelling Brand Story
2.13 Elements of a Compelling Brand Story
2.14 Aligning Brand Strategy with Business Goals
2.15 Developing a Consistent Brand Identity
2.16 Implementing an Integrated Marketing Strategy
2.17 Monitoring and Adapting
Brand Strategy in Action
3.1 Defining Brand Campaigns
3.2 Importance of Brand Campaigns
3.3 Designing a Brand Campaign
3.4 Stages of Product Launch Campaigns
3.5 Role of Research Agencies in the Pre-launch Phase
3.6 The Role of Content Agencies During Launch
3.7 The Role of Media Agencies During the Launch
3.8 Various Methods of Running Campaigns
3.9 Brand Awareness and Engagement Campaigns
3.10 Strategy for Creating a Comprehensive Media Campaign
3.11 Three Ds of Branding in Product Launch: Discovery, Design, Delivery
Managing Brand Relationships
4.1 Understanding Various Brand Strategies
4.2 Market Size Concepts: Expanding Reach and Distribution
4.3 Maximise Brand Penetration
4.4 Establishing Emotional Connections with Customers
4.5 Cultural Relevance and Audience Engagement
4.6 How Can Brands Build Deeper Connections with Customers
4.7 Importance of Managing Brand Relationships
4.8 Understanding Consumer Behaviour
4.9 Attachment Theory
4.10 Factors Influencing Consumer-Brand Interactions
4.11 Communication and Engagement
4.12 Customer Experience Management
4.13 Customer Relationship Management Systems
4.14 Crisis Management and Reputation
The Digital Transformation of Branding
5.1 Introduction to Digital Transformation in Branding
5.2 Scope of Digital Transformation in Branding
5.3 Historical Context of Digital Transformation
5.4 Importance of Digital Transformation in Modern Branding
5.5 Key Drivers of Digital Transformation
5.6 Technological Advancements
5.7 Changing Consumer Behaviour
5.8 Digital Branding Strategies
5.9 Platform-Specific Strategies
5.10 Case Studies of Successful Digital Transformation in Branding
5.11 Challenges in Digital Brand Transformation
Branding and Expression
6.1 Making Emotional Connections
6.2 Engaging Multiple Senses
6.3 Technology for ASMR
6.4 Emotional and Psychological Triggers
6.5 Colour Branding
6.6 Sonic Branding
6.7 Haptic Branding
6.8 Olfactory Branding
6.9 Taste Branding and Memorable Taste Experiences
6.10 Visual Branding
6.11 Technology Branding
Introduction to B2B Branding
7.1 Introduction
7.2 What’s Unique about B2B Branding?
7.3 Building a Strong B2B Brand
7.4 B2B Content Marketing Strategies
7.5 Leveraging Social Media for B2B Marketing
Tools for Brand Automation and Management
8.1 Essential Techniques for Digital Brand Management
8.2 Measuring the Impact of Marketing Activities
8.3 Customer Data Platform
8.4 Challenges of Marketing Tools
8.5 How Can Marketers Build on Brand Equity?
8.6 Additional Methods for Assessing Brand Lift Study
B2B Branding in the Digital Ecosystem
9.1 Introduction
9.2 Understanding B2B Branding and Marketing
9.3 The Modern Branding Approach: Technology Paves the Way
9.4 Tapping the Power of Social Media for B2B Branding and Marketing
9.5 The Global B2B E-Commerce Industry and Top Marketplaces
9.6 B2B Marketing Trends
9.7 Elements of an Effective B2B Marketing Strategy
9.8 Case Studies on Two Leading Brands that Embraced Technological Shifts in Branding and Marketing
9.9 Challenges in B2B Branding and Marketing
The Role of AI in Branding and Future Implications
10.1 AI in Transforming How Brands Communicate with Customers
10.2 Historical Evolution of AI in Branding and Marketing
10.3 AI-Powered Tools
10.4 AI-Powered Market Research
10.5 Personalised Customer Experiences
10.6 AI in Content Creation
10.7 Chatbots and Customer Service
10.8 How Predictive Analytics Can Shape Brand Strategy?
10.9 Artificial Intelligence in Influencing and Reshaping Traditional Storytelling Methods
10.10 Voice Search and Voice Assistants
10.11 AI in Social Media Marketing
10.12 Visual Recognition and Branding
10.13 Ethical Implications of Using AI in Branding and Marketing
10.14 Future Trends in AI and Branding

Meet The Author

ABX Vertical Strategy At Henkel
Marketing Strategist with Cross-Industry Expertise A former Manufacturing Engineer turned marketer with 10+ years across Automotive, IT, Manufacturing, and Consumer sectors.
Global Leadership at Henkel: As Account-Based Marketing & Vertical Strategy Manager at Henkel, Germany, she drives digital transformation and customer-centric growth.
Recognised Industry Voice: Featured in Business Mint’s 40 Under 40 and Fox Story’s 50 Under 50 Inspiring Women for excellence in marketing innovation.
Speaker, Mentor & Jury Member: A keynote speaker, guest lecturer, and mentor at The 30 Minute University of Planning, inspiring future marketing leaders.
Proven Track Record with Global Brands: Formerly with Edelman and Audi India, she’s led award-winning campaigns across B2B and B2C markets.
Academic Excellence & Visionary Mindset: Holds an MBA in Brand & Communication Management from Symbiosis and a B.E. in Production Engineering.

What You’ll Learn From The Book?

Laying the Foundation of Brand Identity
Define purpose and values to build a meaningful, memorable brand identity.
Create a clear identity system that directs every communication choice.
Becoming a Strategic Brand Leader
Shift from marketing execution to influencing product, culture, and business decisions.
Communicate insights and direction that inspires leadership, teams and customers.
Crafting a Brand Story That Connects Emotionally
Turn your brand’s purpose and customer insight into a powerful narrative with storytelling.
Learn emotional triggers and psychology that make stories memorable and shareable.
Delivering Consistent Brand Experiences
Build multi-touchpoint brand systems that stay consistent across all communication channels.
Use visual, verbal, and sensory branding to create a differentiated and unforgettable identity.
Mastering Digital Branding & AI Transformation
Understand how digital behaviour and algorithms shape modern brand perception.
Learn how to use AI tools for research, insights, creativity and personalised brand communication.
Strengthening Brand Trust, Loyalty & Community
Apply behavioural science and attachment theory to build long-term emotional bonds with customers.
Create communication and experiences that nurture trust, repeat engagement, and community-driven loyalty.
Managing Reputation, Culture & Brand Integrity
Build internal brand culture that aligns employees with the brand’s external promise.
Learn how to protect and rebuild brand reputation in the age of social media and real-time feedback.
Expanding Skills Beyond Branding
Develop creative and strategic thinking skills needed for modern brand leadership.
Strengthen collaboration, communication, and decision-making skills for fast-paced brand environments.

The Book Includes

Real-world brand case studies from global brands like Tanishq.
Simplified frameworks like Brand Prism, Aaker’s Model, Essence Wheel
Holistic skill-building across strategy, storytelling, psychology, and digital
Insights directly from the author’s decade-long cross-industry brand experience

Branding Has Changed. Have You?

A meaningful presence that stands for something real.
A story driver that evokes emotions, trust, and long-term loyalty.
A digital-native brand that adapts to platforms, culture, and behaviour.
A community that listens, engages, and empowers its audience.
A purpose-driven voice that stays authentic in an uncertain world.
Result: Organizations where marketing and technology operate in sync report
‍2X higher customer retention and 30% faster campaign delivery.

Why This Book Matters More Than Ever

In a world where customers are overwhelmed with content and choices, branding has shifted from superficial identity to strategic value creation. The modern brand is no longer judged by its logo or ads. Instead, customers expect brands to:
Stand for a clear purpose beyond profit
Tell stories that resonate emotionally and culturally
Build trust through transparency and community engagement
Show up consistently across every digital and offline touchpoint
Create personalised experiences powered by data and AI
Lead with authenticity instead of performance-driven pressure
Branding is undergoing its fastest transformation in history.
Yet most marketers are still using outdated methods created for a pre-digital world.

Transform Your Marketing Career Completely

Accelerated shift from execution to strategic brand leadership
Greater influence on product, marketing, and customer experience
Eligibility for brand-led roles across industries and markets
Enhanced career mobility with future-ready branding skills

Brand Strategy Learning

Develop a clear brand identity system rooted in purpose and values.
Learn storytelling techniques that strengthen emotional and cultural relevance.
Build brand campaigns that scale across digital, offline, and experiential touchpoints.

Leadership Side Learning

Learn how brand strategy influences business, culture, product, and growth.
Excel at cross-functional collaboration with product, design, sales, and marketing.
Develop the confidence to lead brand presentations, creative directions, and campaigns.

Tools Breakdown:
Everything a Modern Marketing Leader Needs

Brand Identity Blueprint with step-by-step structure
Real brand case studies from global B2B and B2C leaders
AI-powered research and storytelling tools
Proven brand frameworks simplified for daily use

How We Compare

What you get with this book

Clear frameworks used by top global brand strategists
Practical, real-world branding examples, not theory
Modern storytelling methods for emotional brand building
Actionable guidance to become a brand leader
Tools that help you build a consistent brand identity

What you get elsewhere

Outdated branding models with no modern relevance
Dense theory with little practical application
Minimal focus on storytelling or emotional branding
No real brand case studies or execution playbooks
--
‍

Success Stories From Readers

Aisha Sharma,
Brand Manager
“Brandology changed the way I think about branding. It’s not just about logos or colours — the book taught me how to build emotional connections and tell a brand story that resonates. Highly practical and deeply insightful.”
Vikram Desai,
Founder & CEO (D2C Startup)
“As a founder building a brand from scratch, Brandology felt like my brand-building handbook. The strategy + storytelling frameworks helped me clarify our brand voice and identity. Must-read for anyone launching a new brand.”
Ritu Bhandari,
Marketing & Communications Lead
“I loved how the book breaks down abstract branding concepts into tangible actions. It helped me align our team around a shared brand vision and bring consistency across channels. A great fit for teams and startups alike.”
Nikhil Patel,
Digital Marketing Consultant
“Brandology blends theory with real world lessons. It shows how emotions, values and purpose come together to build enduring brands — not just shallow marketing campaigns. I recommend it to clients and peers in equal measure.”
Sunita Rao,
Creative Lead
“The storytelling and positioning sections of Brandology have become my go-to roadmap. I used its guidance to revamp our brand narrative — from messaging to visuals — and it made a noticeable difference in consumer perception.”
Arjun Mehta,
Product Manager at a Tech-Startup
“Even though I’m not a traditional marketer, this book helped me understand the power of brand beyond product features. It taught me how to think about brand values, user emotions and long-term brand building.”
Leena Kapoor,
Social Media Strategist
“I found the insights on brand voice and audience connection particularly useful. Brandology gave me clarity on how to create content that resonates and builds loyalty — not just generate likes. A must for digital marketers.”
⁠Sameer Iyer,
Growth & Branding Consultant
“Brandology is one of the few marketing books that doesn’t feel dated. It addresses modern branding challenges — attention spans, authenticity, emotional resonance — and gives practical advice to stand out in clutter.”
Meera Joshi, Content & Brand Strategist
“What I appreciated most — Brandology doesn’t treat branding as a superficial add-on. It treats brand as a holistic experience — values, storytelling, emotion, consistency. It’s helped me build a more meaningful brand identity for my projects.”
Rajiv Menon,
Entrepreneur & Marketer
“Simple, clear, actionable — Brandology doesn’t bog you down with marketing fluff. It’s got frameworks, real-world mindset advice and is relevant whether you’re a solo founder or part of a team. Great for anyone serious about brand building.”

The Marketing Role Has Changed. Have You?

what: The complete roadmap to build an authentic, emotionally resonant, future-ready brand using strategy, storytelling, psychology, and digital transformation.
why: Because brands that master identity, purpose, and narrative win trust, loyalty, and long-term growth while others fight for attention.
who: Designed for ambitious marketers, founders, creators, and leaders who want to move beyond execution and become brand strategists.

The Gap Widens Daily: While You Read This, Other Brands Are Already Using These Frameworks To:

Build powerful brand identities that stand out in crowded markets
Craft stories that emotionally connect and drive customer loyalty
Create consistent digital-first experiences powered by AI and insight
SOFT Copy
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Brandology - Digital Access
Buy Digital Copy
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Limited Time Offer
Hard Copy
₹1690/-
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Brandology - 
Hard Copy
Brandology - Digital Access
Buy Hard Copy
₹2990
₹2990
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Frequently Asked Questions

I’m not a brand strategist yet will this book still help me?

Absolutely. Brandology is written for marketers, founders, students, designers, and early-career professionals who want clarity and confidence in branding. It builds strategy from the ground up.

How practical is this book?

Extremely practical. Every chapter includes frameworks, examples, and models that can be applied immediately whether you're building a new brand or strengthening an existing one.

Does the book cover only branding, or marketing too?

It goes far beyond branding theory. You’ll learn storytelling, digital behaviour, sensory branding, AI transformation, customer psychology, and real-world execution.

Is this book suitable for global readers or just India-based professionals?

The principles, frameworks, and case studies are globally relevant. The book includes international examples from companies across industries.

How is this different from academic branding books?

Brandology simplifies complex frameworks and focuses on practical execution what actually works in real campaigns, companies, and modern digital ecosystems.

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