Launch Week Offer — Digital Marketing Mastery is now available at special pricing. Limited stock on hard copies.
The Complete Digital Marketing Handbook
Everyone Is Talking About Digital Marketing. This Book Teaches You How To Actually Do It.
From your first landing page to your first paid campaign, from SEO basics to Generative AI, Digital Marketing Mastery takes you through all 10 pillars of modern marketing in one practical India focused book.
✓Learn SEO, paid ads, content, email, analytics and AI in one structured system
✓Real frameworks and a real case study, a full breakdown of PUMA's influencer marketing campaign
✓Built for the Indian market, written in plain English with zero jargon overload
Why Most People Still Struggle With Digital Marketing
Digital marketing looks simple from the outside. Post on Instagram. Run some ads. Send a few emails. Then the results never show up and you do not know why.
01
Scattered Knowledge
You have read ten blogs and watched twenty videos and none of it connects into one system.
02
No Indian Context
Most courses and books are written for the US or UK market and skip what actually works here.
03
Tools Without Strategy
You know how to open Google Ads or Meta Business Suite but not what to do once you are inside it.
04
Outdated Content
Half of what is available online was written before Generative AI changed the game.
Digital Marketing Is Not A Skill Anymore. It Is The Economy.
The numbers below are not small. They are the direction the entire market is moving in.
55%share of India's total media ad spend that is now digital, ahead of TV for the first time
920Minternet users in India today
560Mactive social media users across the country
53%of all website traffic that comes from organic search
22Xaverage return for every rupee spent on SEO
36-42Xaverage return generated by email marketing, the highest of any channel measured
91%of businesses already use video as part of their marketing
62%of Indian businesses plan to increase their AI marketing budgets this year
Source: industry data compiled from Demandsage Digital Marketing Statistics 2026 and Growzai India Digital Marketing Statistics 2026 reports.
One Book. Every Channel. One Complete System.
1
Strategy & Consumer Behaviour
Understand how Indian consumers discover, research and decide before you spend a single rupee on marketing.
3
Website, SEO & Search
Build a WordPress website and rank it, from technical SEO to on-page and off-page link building.
5
Paid Ads & Performance
Plan, launch and optimise campaigns across Search, Meta and programmatic advertising, backed by ROI analysis.
6
Content, Social & Influencer
Build content buckets, run influencer campaigns and study a full case, PUMA's influencer strategy, step by step.
7
Email & Web Analytics
Build lists, segment audiences, automate workflows and read your results in GA4 and Looker Studio.
9
Conversion & What's Next
Turn traffic into customers with A/B testing and landing page optimisation while getting ahead with Generative AI.
Wherever You Are In Your Marketing Journey, This Book Meets You There
Career Starters
Students & Freshers
Learn the exact skills recruiters test for in interviews and internships. Walk in already speaking the language of SEO, ads and analytics.
Do It Yourself Marketers
Small Business Owners & Entrepreneurs
Run your own website, ads and social media without hiring an agency on day one.
Executors Becoming Strategists
Working Marketing Professionals
Move from execution to strategy. Add AI, analytics and conversion optimisation to your resume.
Service Providers
Freelancers & Consultants
Offer a complete service stack instead of one skill. Charge more. Retain clients longer.
Builders On A Budget
Startup Founders
Build a lean acquisition engine from month one instead of burning your seed budget testing every channel.
Pipeline Owners
Sales & Business Development
Understand how marketing fills your pipeline so messaging and follow ups finally line up.
The Complete Curriculum — All 10 Chapters, 392 Pages
Every chapter, every topic. Tap to expand.
1
Introduction To Digital Marketing
p. 01
2
Consumers In The Digital World
p. 33
3
Website Planning And Development
p. 97
4
Search Engine Optimisation (SEO)
p. 129
5
Paid Ads Campaigns
p. 177
6
Content And Social Media Marketing
p. 215
7
Content Marketing And Email Marketing
p. 275
8
Web Analytics
p. 311
9
Conversion Optimisation
p. 343
10
Emerging Technologies For Digital Marketing
p. 373
Acknowledgement — page 392
Meet The Author
IMAGE — Author photo (portrait 4:5)
[Author Name] has spent [X years] working across digital marketing, helping [clients/brands] build their online presence from the ground up. [Why this book, why now].
–[X]+ years of hands-on experience across SEO, paid media, content and analytics
–[Worked with / trained] professionals or brands across the industry
–[Certification / speaking / media mention]
–[Any other credibility marker]
What Readers Across India Are Saying
“I have sat through so many generic marketing courses. This book is different because it is built around how Indian consumers actually behave.”
Ananya SharmaMarketing Executive, Bengaluru
“I run a small clothing store and used to depend fully on a local agency. After reading the SEO and paid ads chapters I now run my own campaigns.”
Rohit VermaBoutique Store Owner, Jaipur
“The email marketing and web analytics chapters are worth the price of the book on their own.”
Priya NairFreelance Consultant, Kochi
“The paid ads and ROI analysis chapters helped us cut our spend by almost a third while our leads actually went up.”
Karan MehtaStartup Founder, Pune
“The PUMA influencer marketing case study is something I have actually quoted in two interviews.”