From your first landing page to your first paid campaign, from SEO basics to Generative AI, Digital Marketing Mastery takes you through all 10 pillars of modern marketing in one practical India focused book.
Digital marketing looks simple from the outside. Post on Instagram. Run some ads. Send a few emails. Then the results never show up and you do not know why.
You have read ten blogs and watched twenty videos and none of it connects into one system.
Most courses and books are written for the US or UK market and skip what actually works here.
You know how to open Google Ads or Meta Business Suite but not what to do once you are inside it.
Half of what is available online was written before Generative AI changed the game.
The numbers below are not small. They are the direction the entire market is moving in.
Source: industry data compiled from Demandsage Digital Marketing Statistics 2026 and Growzai India Digital Marketing Statistics 2026 reports.
Understand how Indian consumers discover, research and decide before you spend a single rupee on marketing.
Build a WordPress website and rank it, from technical SEO to on-page and off-page link building.
Plan, launch and optimise campaigns across Search, Meta and programmatic advertising, backed by ROI analysis.
Build content buckets, run influencer campaigns and study a full case, PUMA's influencer strategy, step by step.
Build lists, segment audiences, automate workflows and read your results in GA4 and Looker Studio.
Turn traffic into customers with A/B testing and landing page optimisation while getting ahead with Generative AI.
Learn the exact skills recruiters test for in interviews and internships. Walk in already speaking the language of SEO, ads and analytics.
Run your own website, ads and social media without hiring an agency on day one.
Move from execution to strategy. Add AI, analytics and conversion optimisation to your resume.
Offer a complete service stack instead of one skill. Charge more. Retain clients longer.
Build a lean acquisition engine from month one instead of burning your seed budget testing every channel.
Understand how marketing fills your pipeline so messaging and follow ups finally line up.
Every chapter, every topic. Tap to expand.
Acknowledgement — page 392
“I have sat through so many generic marketing courses. This book is different because it is built around how Indian consumers actually behave.”
“I run a small clothing store and used to depend fully on a local agency. After reading the SEO and paid ads chapters I now run my own campaigns.”
“The email marketing and web analytics chapters are worth the price of the book on their own.”
“The paid ads and ROI analysis chapters helped us cut our spend by almost a third while our leads actually went up.”
“The PUMA influencer marketing case study is something I have actually quoted in two interviews.”
Every channel. One book. Start reading today and bring your marketing up to speed with where the industry already is.