From setting up your first WordPress or Shopify store to running WhatsApp campaigns, pricing your products right and scaling operations — this is the one book that walks through every stage of the e-commerce journey.
Every year, lakhs of sellers launch a store on Shopify or WordPress, list on Amazon and Flipkart, run a few ads and then wait. Most give up before they ever find out what was missing.
A store can go live in a day. Getting it to convert takes a working knowledge of UX, SEO and checkout design that most sellers pick up only after losing money.
Running ads on Google, Meta, Amazon and Flipkart without understanding their terminology and optimisation levers turns performance marketing into a guessing game.
Sellers reply to queries on WhatsApp but rarely turn it into a structured commerce channel with catalogs, automation and campaigns.
Discounts are given without a framework, margins are not tracked and bundles are priced without testing — all of it quietly eating into profit.
This is not a slow-moving market anymore. Here is what the data says about where e-commerce in India stands right now.
Set up a store on WordPress or Shopify the right way, covering UI/UX, SEO, shipping, checkout and security from day one.
List and grow on Amazon India and Flipkart, along with cross-platform strategies built for Indian sellers.
Understand the five steps of the e-commerce customer journey, build personas and track what drives conversion.
Go from keyword research to technical SEO to marketplace SEO on Amazon and Flipkart.
Understand and optimise ad spend on Google, Meta, Amazon and Flipkart using the right terminology and levers.
Set up a WhatsApp storefront, automate the customer journey and track ROI on WhatsApp campaigns.
Build a coupon strategy, price bundles correctly and apply pricing models that protect your margin.
Merchandise your site for conversion and build the operating maturity needed to scale the business.
Get a single reference for everything from store setup to scaling without hiring five different consultants.
Learn seller programs, listing optimisation and advertising built specifically for Indian marketplaces.
Understand ROAS terminology across Google, Meta, Amazon and Flipkart to plan spend with confidence.
Apply frameworks for pricing, bundling, promotions and merchandising that protect margin at scale.
Offer clients a wider range of services backed by a structured playbook instead of scattered blog knowledge.
Build a practical foundation in e-commerce before stepping into a role in growth marketing or online retail.
Here is everything covered inside the book, chapter by chapter. Click a chapter to see every sub-topic and page number.
“I had launched my store on Shopify but had no idea how to price, bundle or run WhatsApp campaigns properly. This book gave me a system to follow instead of copying random reels.”
“Most content on Amazon selling is scattered across YouTube. This book put seller programs, listing and advertising into one place.”
“I manage ad spend across Google, Meta and Flipkart for our brand. The ROAS chapter finally explained the differences in a way my team could follow.”
“I wanted to get into e-commerce before graduating and this book gave me a complete picture from store setup to scaling.”
“I recommend this book to every new client I onboard now. I used to explain merchandising and pricing over multiple calls, now I just point them to the book.”
Available as a hard copy for your desk or an instant soft copy you can start reading in the next five minutes.
390+ pages covering the entire e-commerce stack from store setup to scale — available now in hard copy and soft copy.