Around 90% of Indian startups fail within the first five years!

A large number of founders fail to handle a superpower called “Capital”
Capital helps founders get an advantage over the competition and when left alone unnoticed, can kick off a startup's balance!

But,
Why do these businesses fail?

Mismanaged superpower
Mismanaged finances
Mismanaged calculations
A lot of boxes have to be ticked off the right way to get funding!

Pre-funding calculations have to go right
Post-funding calculations have to go right

Why would anyone leave such critical calculations to the trial and error process?
Learn the practical nitty-gritty from an expert!
Introducing

Fincurious

Your forever-on-desk guide for everything start-up Finance!
Clarity on managing a startup business.
Designed to handhold the readers through each step
Practical insights for startups
In-depth coverage of finance, valuation, fundraising, and strategic growth
Easy-to-consume language
Focuses on simplifying complex concepts

Seeking some answers, aren’t you?

There are several start-up finance books out there. Why should I choose this one?
Is this book only for people in the finance sector?
Why can’t I start learning all the basics when the time to raise funds comes?

Now you know, how much work goes into managing finances.

Think of all the doubts that you will have in the process. While you think about that, Won't having constant access to a finance expert be great?
Get your copy of Fincurious today!
Buy Digital Access ₹990
Buy Hard Copy₹1690
COD Available
Meet Sam,
Sam had a groundbreaking idea but was clueless about starting a business.
Sam hastily started his research, Google search after Google search, one book after another but, the haywire research only deepened his confusion.
The book answered all his questions in just eight chapters.

Sam transformed into a confident, "Fincurious" entrepreneur. Thanks to newfound clarity from one remarkable book!
Where do I start with my business idea?
How do I build a team to join me?
What are the compliances that I should take care of?
• How do I get investors for my business?
• What is valuation?
• How is it calculated?
• What is the fundraising process?
• How do I prepare for the meetings?
• What are the agreements in the process?
• What revenue model should I incorporate?
• Which marketing strategies work for my business?
• How to figure out the laws that would apply to my business?
• In what ways can I adapt to automate my process?
How do I build a culture that supports my business’ financial goals?
Can my business benefit from the Startup India initiative?

Are some of these questions resonating with you too?

Comprehensive answers with real-life and practical examples are just a click away!
1 Book
8 Chapters
xxx Pages
Thousands of ‘Startup finance’ questions answered!
Buy Digital Access ₹990
Buy Hard Copy₹1690
COD Available

What makes “Fincurious” an extremely unique book?

The answer lies in the process of how the book was created!

Who is the startup finance expert we keep talking about though?

A renowned marketing strategist on his way to revolutionizing marketing and
brand strategy, one quirky cartoon and marketing framework at a time!
Rahul Saria
Co-founder @Fincurious | CA, CS (AIR) | Business leader 40 under 40 | Author | Speaker |
Rahul has extensive experience in
Fundraising (Debt & Equity $150Mn+) Finance Controllership (Audit, Income tax, GST, Internal control)
Financial planning & analysis
Business finance and treasury function ($200Mn+)
And, he has served as Head of Finance/CFO for various global and Indian startups
CA Business Leader 40 under 40 by ICAI and CNBC
CA Business Leader 40 under 40 by ICAI and CNBC
Rajya Puraskar
awardee
All India rank holder in CA and CS

Has poured all his learning into Fincurious and you are
still wondering if this book would help you?

Take the decision, make the choice, push the pedal, and get “Fincurious” today!
Buy Digital Access ₹990
Buy Hard Copy₹1690
COD Available

Enough of us talking about the book,Have a look
at what our readers have to say about “Fincurious”

Starting up
Sound startup decisions making
Builds basic business sense
Helps with first-step questions
Organization structure and compliance
Ability to build a compliant and productive organizational structure
Understanding of effective organization structures
Awareness about compliances that come with building a team
Fundraising Basics and Investor Types
Sound Fundraising, Valuation, and Investor Insights
Determining the need for valuation
UnderstandingInvestor types and stage
Basics of valuation calculations
Fund Raising Process and Legal Aspects
Ability to understand the basics of Fundraising and Legal Process Essentials
Understanding the process of fundraising
Basics of preparing for the meetings
Awareness of agreements that are involved in closures and funding
Business
Skill to understand and select effective Business, Revenue, and Marketing models.
Awareness regarding various business
Learning revenue models.
Choosing the right marketing strategies
Finance Function
Comprehensive understanding of Finance and Legal Insights
Understanding of the legal processes and reporting
Basics of financial planning
Basic Excel usage skills
Culture vis-à-vis Finance
Ability to build a startup work culture that working in tune with financial planning 
Awareness regarding the impact of company values on finance.
Startup India (Government’s Initiative)
Understanding of GoaIs initiatives directed towards supporting startups
Application of the Startup India Initiative

Fincurious adds value beyond the traditional norms!

Clarity on managing a startup business.
Awareness regarding investor mindset.
Lifetime library of videos of interviews angel investors, investment bankers etc.
Practical handbook for first time founder or entrepreneur.

Almost made your mind but there is just a little something remaining?

XX%
reviews have the phrase “Always on my desk”
YY%
reviews include the term “Practical”
ZZ%
reviews  mention the term “best purchase”
aaaa
readers have gotten the startup finance handbook for themselves
It is time that you should get one too!
Buy Digital Access ₹990
Buy Hard Copy₹1690
COD Available

Fincurious demysitifies complex topics, makes them easier to understand, remember and implement!

Can’t believe one book can do it all?
Understanding the difference between an employee and employer
Product Market
Fit or PMF
How to start up a startup?
Forms of orgnaization
Value vs Valuation
Types of investors
Basics of Term sheets
Funding associated agreements
New age financing
Performance Pressure and scams
Tax planning & company law
Financial Planning & Control

Empowering the founder within you!

What “Fincurious” adds to your learning journey
1: Real-world tips designed for startups
Benefit: Practical insights that help startups deal with real challenges and increase chances of success.
2: Trusted advice from a finance pro
Benefit: Ensured informed financial decisions that reduces risks and enhances financial stability
3: Deep dive into finance, valuation, fundraising, and growth
Benefit: Ability to create well-informed financial strategies, attract investors and drive sustainable growth
4: Easy-to-understand language for complex ideas
Benefit: Strength to grasp complex financial concepts effortlessly and improves financial acumen

Looking for more trust builders?

Here’s a little something about our author!
Authored several articles in leading newspapers and magazines
Recognized National Level Faculty for GST by ICAI
Recognized as international faculty for UAE VAT by ICAI.
Deliberated on topics such as Startup Fund Raising, Edtech, Agritech, Finance, Taxation, MS Office, Excel, Soft Skills, Business Process etc. at various corporate forums and Startups.
ICAI faculty for General Management Communication Skills (GMCS) and Orientation course conducted for members/students of ICAI.

Loved the visuals?

Here’s the whole curriculum to help you take the RIGHT decision FASTER!
1. Starting up
2. Organization structure and compliance
3. Fund Raise 1
4. Fund Raise 2
5. Building Blocks & Business
6. Culture vis-à-vis Finance
7. Startup India (Government’s Initiative)

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