How to Raise First Crore for your Startup

A 9-point step to decode the complexities of startup fundraising in India
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Jay D. Mehta
One of the best books on fundraising, extremely practical and useful. Written for the Indian startup ecosystem. Must Read
Learn to identify, reach-out & meet investors
Decode the end-to-end fundraising process
Create Powerful pitch deck & present your idea
Get funded at the right valuation
Learn what investors are looking for
Stand out from others competing for money
Avoid Common Mistakes & fast-track fundraising
Stop being misled & unaware

Startup fundraise is often glorified by the Press & Peers

Most founder jump into the process without even knowing the Backside of a Fundraise
But According to Statistics

Only 1 out of 10 Startups who go out looking for funds raise their first round

That means, the probability of you raising funds is against you!

Here’s what you need clarity on?

Is a fundraise suitable for my startup?
Do I have the right idea, product & team?
What do the investors look for in a business?
How do I find investors & present my idea to them?
Am I aware of the funding stage, Process, Valuations?
Is this the right time to look for funding?

Startup funding ecosystem is not as straight-forward as it looks like

By this time, most founders either give up or their idea is rejected

So how can you make your fundraise journey easier?

You need to learn the process, strategies, & tactics for a successful deal
Finding the Right Investor
You need an investor that understands your industry, believes in the idea, has financial strength & network
Pitching them Right
Pitching is an art. You need to have a powerful deck, communication skills, & research so you can convince them
Negotiating the Right Deal
Not knowing the fair value makes you accept a not-so-good deal. Do your research, find numbers, and negotiate for the right deal

Fundraising is a dynamic no-rules environment, and the stakes are very high. You should know where to focus on!

Presenting

Fundraising Decoded
For First time founders

Step-by-step guide so you cut-down learning curve, save time, & avoid common mistakes
Based on 100%
industry experience
For those raising
20L - 2Cr
Written by founder
for founders
Practical Tips,
Tactics & Strategies
Based on 100% industry experience
For those raising 20L - 2Cr
Written by founder for founders
Practical Tips, Tactics & Strategies

Look at the Complete Curriculum

1. Getting Started
2. Basics Of Fundraising
3. All About Investors
4. Connections & Investors
5. The Pitch Deck
6. All About Pitching
7. Financial Projections & Other Documents
8. Valuation
9. Conclusion: Yes Or No?

Why is this book an End-to-end Roadmap?

1
Decoding Basics & Process
Getting the foundation right is half the battle won, check if your startup is actually ready!
What is fundraising, why do you need it? - Pg 22
5 resources you get from investors? - Pg 26
Common Challenges faced by all - Pg 32
When should you raise capital? - Pg 40
Checklist - are you ready for a fundraise - Pg 49
Do you have early traction? - Pg 69
What is growth phase, how to identify it? - Pg 73
2
Decoding Investor’s POV
Investor is the only counterparty. Knowing their mindset & how they make decisions gives you a competitive edge
What do investors look for in a business? - Pg 90
Breaking down the industry market size - Pg 93
3 Things investors won’t fund - Pg 99
How to manage rejections? - Pg 120
What are the different kinds of investors? - Pg 129
10 ways of finding investors - Pg 141
4 ways of reaching out to investors - Pg 150
3
Decoding Pitch deck & Pitching
Your Pitch meeting & deck is the “key” for an investor to decide. You need to give your best shot here!
What do investors look for in a pitch deck? - Pg 169
12 elements are a “must-have” for the deck - Pg 171
Decoding decks of Facebook, AirBnb, Buffer - Pg 178
10 Do’s & 6 Mistakes is a Pitch Deck - Pg 200
Cracking the Elevator Pitch - Pg 214
How to Pitch the investor in 15 mins - Pg 226
How to Prepare before a Pitch meeting - Pg 230
4
Decoding Financials & Valuations
Everything boils down to numbers in a deal! As a founder, you need to stay on the top of Financials
How to prepare a future income statement - Pg 243
Create a financial models on spreadsheets - Pg 249
Identifying KPIs for your business - Pg 252
11 Key Documents/Plans investors will ask - Pg 267
3 Elements that affect your valuation - Pg 285
2 Methods for valuing your company - Pg 289
5
Deal or No Deal!
This section is about aftermath of all the above processes, what to do after deal is closed
Structure the deal - CCPS, CCDs, Shares - Pg 320
3 Steps after the investors says yes - Pg 322
What steps to get the money in your bank? - Pg 328
What are the other capital sources? - Pg 336

Rejections are very common when raising funds!

Don’t give up already. Rejections are a reminder that you need to fix something, do something better, or take a closer look. And this book might help you identify your mistakes & give you answers.
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Buy Hard Copy ₹1690
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After reading this “How-to” book you will have answers to most fundraise questions

HOW TO
  • Start the Fundraising process
  • Approach Investors
  • pitch your idea to Investors
  • investors think about you
  • create an impactful pitch deck
  • prepare future projections
  • find the right valuation
  • know if a fundraise is suitable
5x
More Investors Contacts
½
Learning Curve Reduced
3x
Impactful Pitch Meetings

Let’s look Inside the Book

We know finding an investor is a tedious process. But with
Zebralearn, reading a book is no more tedious. Check out how easy we make it for you!
10
Ways of
finding investors
3
Things investors
won't fund
6
Common pitch
deck mistakes
11
Plans investors
ask for
2
Ways of valuing
company
5
Components of a successful pitch

See what the Community says about the Book

Rohan Bhatia
Fundraising Decoded is a game-changer for startups seeking funding. It offers practical insights, real-life examples, and expert guidance, making it an essential resource for every entrepreneur.❤️
Preeti Mehta
Fundraising Decoded is a comprehensive and practical guide that equips startups with the knowledge and tools they need to successfully navigate the fundraising process.🔥🔥
Nisha Sharma
I highly recommend Fundraising Decoded to any entrepreneur looking to raise funds. It provides invaluable advice, actionable steps, and a clear roadmap to secure investment for your startup.
Ankit Verma
Fundraising Decoded is a must-read for startup founders. It covers everything from assessing the need for funding to crafting an impactful pitch deck. It's a valuable resource that will save you time and help you secure the funding you need.
Smita Shah
Fundraising Decoded is a game-changer for early-stage startups. It offers practical strategies, insider tips, and real-world case studies that will empower entrepreneurs to succeed in their fundraising efforts.
Sneha Rao
Fundraising Decoded is a must-have resource for every entrepreneur. It offers a clear understanding of the fundraising process, investor expectations, and financial projections. This book will significantly enhance your chances of securing funding.
Rohan Bhatia
Fundraising Decoded is a game-changer for startups seeking funding. It offers practical insights, real-life examples, and expert guidance, making it an essential resource for every entrepreneur.❤️
Preeti Mehta
Fundraising Decoded is a comprehensive and practical guide that equips startups with the knowledge and tools they need to successfully navigate the fundraising process.🔥🔥
Nisha Sharma
I highly recommend Fundraising Decoded to any entrepreneur looking to raise funds. It provides invaluable advice, actionable steps, and a clear roadmap to secure investment for your startup.
Ankit Verma
Fundraising Decoded is a must-read for startup founders. It covers everything from assessing the need for funding to crafting an impactful pitch deck. It's a valuable resource that will save you time and help you secure the funding you need.
Smita Shah
Fundraising Decoded is a game-changer for early-stage startups. It offers practical strategies, insider tips, and real-world case studies that will empower entrepreneurs to succeed in their fundraising efforts.
Sneha Rao
Fundraising Decoded is a must-have resource for every entrepreneur. It offers a clear understanding of the fundraising process, investor expectations, and financial projections. This book will significantly enhance your chances of securing funding.
4.6/5
Avg Rating
341
Premium Colour Printed Pages
9
Power-Packed Chapter
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Why did we work on this book?

In 2020, the founders of Zebralearn started working on our first fundraiser. Inspite of coming from a finance background, having connects & network, they still struggled to close their first round untill 2021 year end. That’s when we realized how challenging it is to raise startup funding and what mistakes most founders make. We don’t want you to make the same mistakes and take such a long time to close your fundraise. That’s exactly why we worked on this book and are extremely excited to add value to the lives of ambitious, hardworking founders.  We have ensured that founders get answers to the major problems and the book works as a step-by-step practical guide which stands relevant in the current funding environment.

Additionally, we spoke to these people

Founders who have Raised Funds successfully
- To find out what they did differently and how can other founders learn from this
Founders who were talking to first set of investors, and have not raised funds yet
To find out challenges they face, questions they are asked, and what they want to learn in detail
Founders who have given up on equity funding and have taken alternate paths
To understand why it didn’t work out for them, and what is it that we should do better

Get your Copy Today

No book can guarantee a successful fundraise. It ultimately depends on you & your business. With this book we have simplified most of the challenging variables in the fundraising process so you can keep your best foot forward by making the best decisions & avoiding mistakes. Prepare for the fundraise that can change everything for your business! Get to Action Mode.
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