Marketing Made Easy: A Practical Guide for Modern Marketers and Entrepreneurs

A practical, results-driven guide to building and scaling brands profitably.
Discover the frameworks, strategies and tools behind India’s fastest-growing brands
A step-by-step playbook to turn marketing theory into action, and creativity into conversion.

Why Most Marketers Struggle To Bring Results?

In a digital rush, most marketers are busy doing more instead of doing what works.
Companies that align marketing with business goals see 3x faster revenue growth.
Brands that master storytelling and strategy enjoy higher recall and retention.
Teams that follow structured frameworks save up to 40% on wasted ad spend.

Here’s Why Most Marketing Fails

Trying to sell to everyone
No clarity on the customer, leading to campaigns that sound good but convert poorly.
Confusing creativity with strategy
Pretty ads and viral content don’t always equal profitable outcomes.
No measurement system
Running campaigns without understanding CAC, ROAS, or LTV leads to random success.
Lack of structure
Without frameworks for funnels, positioning, and brand communication, execution becomes guesswork.

The Only Book That Turns Marketing Into a System

A 360° guide that blends brand storytelling, business strategy, and digital execution written for founders, marketers, and freelancers who want results that scale.
Companies that align marketing with business goals see 3x faster revenue growth.
Brands that master storytelling and strategy enjoy higher recall and retention.
Teams that follow structured frameworks save up to 40% on wasted ad spend.

Is This The Right Book For You?

Perfect For:
Marketers who want to go beyond tactics and master end-to-end strategy.
Founders who need a marketing system that drives consistent sales.
Freelancers or agencies looking to add strategy to their creative work.
Students preparing for marketing, branding, or performance roles.
Business owners tired of outsourcing without understanding what works.
not For:
Those looking for overnight hacks or viral formulas.
Readers who prefer theory without implementation.
Businesses unwilling to measure, test, and adapt.

Real-World Skills You’ll Master

Understand the full marketing ecosystem from awareness to loyalty.
Build a complete marketing funnel for your brand or clients.
Write campaigns that connect with emotion and drive conversions.
Read marketing data like a strategist, not a spreadsheet analyst.
Develop clarity in positioning, storytelling, and offer creation.
Plan and execute content calendars that align with business goals.
Use marketing metrics to prove ROI and optimize growth.

Before and After You Read Marketing Made Easy

Before
Scattered campaigns with no proper strategy.
Confusion about what actually drives growth.
Dependent on agencies or guesswork.
Inconsistent brand messaging and low recall.
After
Crystal-clear roadmap for marketing execution.
Confidently link campaigns to business metrics.
Strong brand identity with consistent communication.
Data-backed decisions that lead to profitable growth.
Meet the Author

Deb Gooha

Deb Gooha has over 25 years of hands-on marketing experience across fintech, telecom, SaaS, and consumer brands.
He played a key role in launching UPI payments, RuPay cards, IMPS, and BBPS at NPCI.Currently serves as Chief Growth Officer at a leading global digital payments firm.
Developed the proprietary 4P growth framework focused on Sales, Revenue, Optimization, and GTM strategy.
Actively mentors startups and advises businesses on marketing-led growth and execution.
Known for turning complex marketing problems into simple, actionable strategies that drive measurable results.

What You’ll Learn From This Book

Building Brand Clarity
Define your purpose, promise, and positioning in a crowded market.
Strategic Thinking
Make marketing decisions like a business leader, not just a campaign manager.
Marketing Psychology
Understand how emotion, design, and communication drive behavior.
Data Literacy
Track key KPIs like ROAS, AOV, CAC, and LTV and know what they actually mean.
Practical Execution
Get templates for campaigns, funnels, and storytelling frameworks.
Long-Term Growth
Turn customers into loyal advocates through consistency and connection.

The Book Includes

Real-world brand examples (Nike, Zomato, Nykaa, CRED & more)
10+ ready-to-use frameworks and checklists
4P Growth Model for structured marketing
Campaign & funnel templates
KPI & analytics tracker sheet
Worksheets for positioning, offer creation and content planning
Case studies and examples from Indian & global brands

The Book Includes

Marketing has changed more in the last 5 years than in the previous 50.
Algorithms evolve, attention spans shrink, and trends die fast but principles stay timeless.

This book bridges that gap:

Old-school marketing wisdom → Modern digital execution.

Creativity → Measurable results.

Strategy → Systems.

If you want to stop guessing and start growing, this book will show you how.

Transform Your Marketing Career Completely

01
Shift from doing random marketing to building strategies that drive results.
02
Become the go-to marketer who understands both creativity and numbers.
03
Learn what top brands do differently and apply it to your business or job.
04
Stand out in interviews, meetings and pitches with real marketing frameworks.
Strategy Side Learning
Build brand strategy frameworks that align with revenue and growth goals.
Map complete customer journeys from first touchpoint to retention.
Master segmentation, positioning and messaging that create lasting brand recall.
Create and scale marketing funnels that nurture leads and drive conversions.
Execution Side Learning
Plan campaigns end-to-end with budgeting, goal setting, and performance metrics.
Analyze KPIs, traffic and conversions to optimize campaigns scientifically.
Combine traditional and digital channels to build full-funnel visibility.
Apply storytelling and creative strategy to make campaigns emotionally effective.

Tools Breakdown:
Everything a Modern Marketers Need

Is This The Right Book For You?

What you get with this book
Clear, step-by-step marketing frameworks you can apply instantly.
Indian + global brand examples that show what truly works.
Modern marketing systems built for digital-first growth.
Funnel-based approach (TOF–MOF–BOF) to convert audiences into buyers.
Balanced mix of creative and data-driven marketing.
What you get elsewhere
Overwhelming theory with no real direction.
Generic Western case studies that don’t fit local markets.
Traditional models that don’t scale online.
Scattered tactics with no understanding of customer journey.
One-dimensional view that fails to build long-term growth.

Seize Your Marketing Advantage Today

What:
The complete system to master marketing from fundamentals to performance and strategy.
Why:
Because brands that use structured marketing frameworks outperform competitors and build lasting recall.
Who:
Created for marketers, entrepreneurs, and creators who want clarity, not chaos.