Take charge of your startup’s capital & learn how to use every penny effectively

Even if you aren’t from a finance background!

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Being an entrepreneur comes with a lot of responsibilities

And managing money becomes more difficult if you don’t come from finance background

The lack of clarity leads to startup failures!

Numbers of shutdowns increased rapidly in 2022

One of the top reasons for the shut down was poorly managed money!

It’s crucial to address these financial challenges head-on to ensure the growth of your business

Introducing Startup Finance 360°

Your forever-on-desk guide for everything start-up Finance!

6 types of funding explained

12 practical aspects of commercial law

9 steps of the fundraising process

5 step roadmap of Idea to Business

COD Available

Find out what’s inside the book!

Here's the curriculum!

1. Starting Up

2.Organization Structure & Compliance

3.Fundraise 1

Why Raise Funds ?
‍
Value vs. Valuation
Types of Investors and its Stages
Startup Funds Supply Chain
Valuation
Valuation Math
Valuation Reports

4.Fundraise 2

Primary issue of shares and Secondary Sale
MOA and AOA
Founders Agreement
ESOPs (Employees)Other Equity based plans
Insurance Policies
Unit Economics and Cash Flow
Cohort Analysis
Debt Vs Equity Financial Instruments New age financing
Venture Debt

5.Building Blocks & Business

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6.Finance Function

Processes and Reporting
Financial Planning & Control
Org Structure - Finance
Excel skills

7.Culture vis-à-vis Finance

Processes and Reporting
Financial Planning & Control
Org Structure - Finance
Excel skills

8.Startup India (Government’s Initiative)

Processes and Reporting
Financial Planning & Control
Org Structure - Finance
Excel skills

Why is Startup Finance 360° the only book you need?

Fundraising Fundamentals (Chapters 3 and 4):

Why Raise Funds?
Understand the critical reasons behind seeking external funding for your startup.

Value vs. Valuation
Differentiate between the intrinsic value of your startup and its market valuation.

Types of Investors and its Stages
Explore the investor landscape and the stages of funding they typically engage in.

Startup Funds Supply Chain
Dive into the intricacies of how funds flow through the startup ecosystem.

Valuation Math and Reports
Learn the essential mathematics and documentation behind startup valuation

Fundraising Fundamentals (Chapters 3 and 4)

Building a Solid Foundation (Chapter 5):

Primary Shares, MOA, AOA, and Founders Agreement
Grasp the legal and foundational aspects of share issuance and key agreements.

ESOPs and Other Equity Plans
‍Explore employee incentives and other equity-based plans.

Insurance Policies
‍Understand the role of insurance in safeguarding your startup's interests.

Financial Instruments and New Age Financing
Navigate through various financial tools and emerging financing trends.

Venture Debt and Debt vs. Equity
Delve into debt-related considerations and the dynamics of debt vs. equity financing.

Building Blocks & Business Processes (Chapter 5):

Financial Planning & Control
Establish robust financial planning processes for sustainable growth.

Org Structure - Finance
Design an efficient organizational structure for your finance function.

Excel Skills
Enhance your Excel proficiency for effective financial management.

Building Blocks & Business Processes (Chapter 5)

Finance Function and Culture (Chapter 6 and 7):

Processes and Reporting
Streamline finance processes and reporting mechanisms.

Culture vis-à-vis Finance
Understand the symbiotic relationship between organizational culture and financial

Navigating Government Initiatives (Chapter 8):

Startup India
Explore the initiatives and support provided by the government for startups.

Navigating Government Initiatives (Chapter 8)

How did we make sure that you get the BEST out of this book as an entrepreneur?

We covered a 360°view of startup finance in this book!

Builds basic business sense

Helps with first-step questions

Starting up

Sound startup decisions making

Understanding of effective organization structures

Awareness about compliances that come with building a team

Organization structure and compliance

Ability to build a compliant and productive organizational structure

Determining the need for valuation

Understanding Investor types and stage

Basics of valuation calculations

Fundraising Basics and Investor Types

Sound Fundraising, Valuation, and Investor Insights

Understanding the process of fundraising

Basics of preparing for the meetings

Awareness of agreements that are involved in closures and funding

Fund Raising Process and Legal Aspects

Ability to understand the basics of Fundraising and Legal Process Essentials

Awareness regarding various business models

Learning revenue models

Choosing the right marketing strategies

Business

Skill to understand and select effective Business, Revenue, and Marketing models.

Understanding of the legal processes and reporting

Basics of financial planning

Basic Excel usage skills

Finance Function

Comprehensive understanding of Finance and Legal Insights

Awareness regarding the impact of company values on finance.

Culture vis-à-vis Finance

Ability to build a startup work culture that working in tune with financial planning

Application of the Startup India Initiative

Startup India (Government’s Initiative)

Understanding of GoIs initiatives directed towards supporting startups

Get all your startup finance questions answered at one place with Startup Finance 360°

From valuing your company to financial planning & control, everything is explained thoroughly in this book!

COD Available

100 % Practical & beginner friendly

Made for Entrepreneurs by an Entrepreneur

Starting up a business is never an easy decision.

There are hundreds of questions running in your head!

Where do I start with my business idea?

How do I build a team to join me?

What are the compliances that I should take care of?

How do I get investors for my business?

What is valuation?

How is it calculated?

What is the fundraising process?

How do I prepare for the meetings?

What are the agreements in the process?

What revenue model should I incorporate?

Which marketing strategies work for my business?

How to figure out the laws that would apply to my business?

In what ways can I adapt to automate my process?

How do I build a culture that supports my business’ financial goals?

Can my business benefit from the Startup India initiative?

Are some of these questions resonating with you too?

Comprehensive answers with real-life and practical examples are just a click away!

1 BOOK

8 CHAPTERS

Thousands of ‘Startup finance’ questions answered!

COD Available

“Startup Finance 360°” is all about breaking complex concepts into palatable, easy-to-understand bits and pieces.

Here are a few examples to help you understand the book’s approach!

1

types of business

3

drives for starting a business

4

forms of organizations

5

step roadmap of Idea to Business

6

types of funding

9

steps of the fundraising process

12

practical aspects of commercial law

Who is the startup finance expert we keep talking about though?

RAHUL SARIA

Co-founder @Fincurious | CA, CS (AIR) | Business leader 40 under 40 | Author | Speaker

Rahul has extensive experience in

Fundraising (Debt & Equity $150Mn+)Finance Controllership (Audit, Income tax, GST, Internal control)

Financial planning & analysis

Business finance and treasury function ($200Mn+)

And, he has served as Head of Finance/CFO for various global and Indian startups

Adtech

Fintech

Unicorn Edtech

Rahul has poured all his learning into Startup Finance 360° so you don’t have to wander anywhere else!

Take the decision, make the choice, push the pedal, and get "Startup Finance 360°" today!

CA Business Leader 40 under 40 by ICAI and CNBC

CA professional Achiever awardee

Rajya Puraskar awardee

All India rank holder in CA and CS

Startup Finance 360° demystifies complex topics, makes them easier to understand, remember and implement!

Can’t believe one book can do it all?

Understanding the difference between an employee and employer

Product Market Fit or PMF

How to start up a startup?

Forms of organization

Value vs Valuation

Types of investors

Basics of Term sheets

Funding associated agreements

New age financing

Startup Finance 360 is the definitive guide for entrepreneurs. It breaks down financial complexities into digestible, actionable steps. A valuable asset for any startup journey

Akash Singh

Highly recommend it! Startup Finance 360 offers practical advice and real-world examples, making it an essential companion for any entrepreneur navigating the financial world

Diya Shah

Financial Planning Explained

Investors & Fundraising Decoded

Value vs. Valuation

Not just for founders, Startup Finance 360° develops the fundamentals of startup finance! It is a value-packed handbook for -

COD Available

50k+

Learners trust ZebraLearn’s Approach of learning

4.5/5

Stars Review on ZebraLearn books

Empowering the founder within you!

What “Startup Finance 360°” adds to your learning journey

1. Real-world tips designed for startups

Benefit: Practical insights that help startups deal with real challenges and increase chances of success.

2. Trusted advice from a finance pro

Benefit: Ensured informed financial decisions that reduces risks and enhances financial stability

3. Deep dive into finance, valuation, fundraising, and growth

Benefit: Ability to create well-informed financial strategies, attract investors and drive sustainable growth Ensured informed financial decisions that reduces risks and enhances financial stability

4. Easy-to-understand language for complex ideas

Benefit: Strength to grasp complex financial concepts effortlessly and improves financial acumen

What’s so special about Startup Finance 360° that makes it the best book?

Lifetime library of interviews with angel investors, investment bankers and much more embedded in QR codes inside the book!

Our past readers have loved the visual-first approach of our books!

Seeking some answers, aren’t you?

There are several start-up finance books out there. Why should I choose this one?

Startup Finance 360° focuses on the whole process, from finance to strategic growth with a practical & real-life approach. With this approach, you will be able to get technical and complex concepts like term sheets, valuations, and negotiations right!

Is this book only for people in the finance sector?

No! The book is designed to support every entrepreneur looking to raise investor capital and holds strong value for other finance-related professionals as well. This book is built to become everyone’s go-to!