Founder’s Go-to Guide to Raise Funds & Manage Finances in India’s Current Startup Ecosystem

Authored by an Industry Insider to give that Competitive Edge!

Rahul Saira, 2x Startup Founder | 3x Finance Head| CA AIR 2 & 15|
Business Leader 40 under 40

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As a founder, you are the key decision maker in the company. All decisions ultimately impact finances

Truth: In a startup, it starts with capital and ends with profits

Raising funds, managing cash flows, budgeting, expansion plans - a founder needs to stay on top of it all.

Many founders lack foundation in finance, resulting in mismanaged finances & some businesses are forced to shut down.

Capital is one of the biggest reason why founders fail. These are the 2 major reasons

Check what industry reports Say! Many startups make headlines either because these exact 2 reasons.

Ok, so what should you focus on as a founder?

Instead of hiring financial experts who know nothing about your business, Be the finance expert to get your startup running at a steady pace.

Introducing Startup Finance 360°

Your ultimate guide to decode math behind making sound financial decisions for your startup

Fundraise Round Deal

8+ Fundraising Documents

Investors POV

Financial Management

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Find out what’s inside the book!

Here's the curriculum!

1. Starting Up

2. Organization Structure & Compliance

Forms of organization
Factors to be considered while evaluating the right form of organization
Commercial law

3. Fundraise 1

Value vs. Valuation
Types of Investors and its Stages
Startup Funds Supply Chain
Valuation
Valuation Math
Valuation Reports

4. Fundraise 2

Primary issue of shares and Secondary Sale
MOA and AOA
Founders Agreement
ESOPs (Employees)
Other Equity based plans
Insurance Policies
Unit Economics and Cash Flow
Cohort Analysis
Debt Vs Equity
Financial Instruments
New age financing
Venture Debt

5. Building Blocks & Business

Business models
Revenue Models
Marketing Strategies
Incubation & Acceleration Programmes
Startup Awards/scams
Performance Pressure/scams

6. Finance Function

Processes and Reporting
Financial Planning & Control
Org Structure - Finance
Excel skills

7. Culture vis-à-vis Finance

8. Startup India (Government’s Initiative)

Learn Startup Finance in ZebraLearn style!

We have made this book visually appealing to break down concepts into digestible chunks and make everything much more understandable

“Zebralearn Books are easy to understand, detailed, in-depth concepts and fun experience! Go for it”

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Make informed financial decisions for your startup from the get go!

To make financial decisions easy for you, Startup Finance 360° covers everything you need to know.

Education Stage

What is SHA & SSA? (Pg - 165)

What is the structure of institutional investors? (Pg - 79)

What is Venture Debt? (Pg - 230)

What is Post-money valuation & why do you need it? (Pg - 117)

How do investors generate profit? (Pg - 86)

4 types of financing sourcing (Pg - 73)

What is the difference between debt and equity? (Pg - 215)

How to find investors (Pg - Pg 78)

How does the valuation work? (Pg - 97)

Preparation Stage

Prepare Valuation Reports (Pg - 117)

Learn ARR and benchmarking - for valuations (Pg - 102 )

Get Investment teaser (Pg - 127)

Figure out Investors internal returns mechanism (Pg - 86 )

Decode Term sheet (Pg - 151)

Learn Valuation Math (Pg - 106)

Learn about MOA & AOA (Pg 249 )

Do the Unit Economics Analysis (Pg - 196)

Check Founders Agreement (Pg 250)

Make Marketing Budget Models (Pg - 242 )

Action Stage

Make Cap Table - pre and post funding (Pg 157 )

Figure out your Business Model (Pg 234 )

Plan Financial Instruments & deal structuring (Pg 218 )

Make IM pitch deck (6+ components) (Pg - 136)

Explore New Age Financing Models (Pg 228 )

Learn Fundraising & Treasury (Pg - 269)

Explore 6 Monetization Models (Pg - 237)

Plan the ESOPs (Pg - 254)

3 Goals of Finance Function (Pg - 267)

Raising Funds is one of the most important decisions in the life of startup

Impact of Fundraise is not just on finance, but organization, legal terms and growth strategy

Finances

Valuations
Cash infused
Growth Strategy
Dilution
Projections
ARR / MRR
Treasury
Margins
Due Diligence
Market Size

Organization

Team & Hierarchy
Tech Infrastructure
Policies
Audit & Accounting
Reporting System
Capital Structure
Vision
Management
Processes & Systems
Innovation

Legal Terms

ESOPs
Term Sheet
Shareholder Rights
Founder Rights
Vesting Period
Board of Directors
Voting Rights
Liquidation
Financial Instruments

Growth Strategy

Users
Revenue Targets
Team
Marketing Spends
Capital Expenditure
CAC, LTV
Monthly Growth
Fixed Costs
Scalability
Unit Economics
Cashflow
Burn Rate
ARR / MRR

There are hundreds of questions come to founder’s mind when it comes to fundraising & financing

Get all Answers with Practical Examples in Startup 360°!

Buy Digital Copy ₹1999 ₹990

Buy Hard Copy ₹2990 ₹1690

COD Available

Get all the financials decoded at one place so you can make fundraising decisions confidently!

So many things go behind the scenes of making fundraising and financial decisions.

Financial Concepts 360°

Reports 360

Legal Terms 360

Industry Expert Insights 360

How did we make this book Practical?We added real solutions, actionable answers so you are prepared when making decisions!

2 types
of investors

4 forms
‍of organizations

3 major
‍steps of fundraising

6 types
of Due Diligence

3 types
of Financial Instruments

Note - You do not get overnight success with one book.
Learning can only give you perspective. Ultimately, it all boils down to EXECUTION

Meet the Author

RAHUL SARIA

Co-founder @Fincurious | CA, CS (AIR) | Business leader 40 under 40 | Author | TEDx Speaker

Rahul has extensive experience in

Fundraising (Debt & Equity $150Mn+)Finance Controllership (Audit, Income tax, GST, Internal control)

Financial planning & analysis

Business finance and treasury function ($200Mn+)

And, he has served as Head of Finance/CFO for various global and Indian startups

(Director Finance)

(HoF)

(CFO)

Why should you learn from Rahul Saria?

Rahul’s rich experience in Startup ecosystem has acted as a solid base in this book. Every single piece of content has been written keeping the reader in mind, because the author has himself spent significant time managing startup finances, fundraises, managing cashflows, negotiating and structuring funding deals.

This book is a Guide from the Industry Insider, decoding technicalities in detail (not Macro-level Gyan)

Buy Digital Copy ₹1999 ₹990

Buy Hard Copy ₹2990 ₹1690

COD Available

Who is this book for?

Not just for founders, Startup Finance 360° develops the fundamentals of startup finance! It is a value-packed handbook for

This book is relevant for those already working or willing to work on scalable startups. It decodes the end-to-end process from raising capital to setting up your finance function.

What’s so special about Startup Finance 360° that makes it the best book?

Lifetime library of interviews with angel investors, investment bankers and much more embedded in QR codes inside the book!

Interesting, isn’t it? Get raw advice and learnings from some of the most influential industry leaders!

Fundraising for your startup is a big stepping stone.
Know all of the nuances behind Raising Funds & Managing Finances for your startup with Startup Finance 360°!

This book is a Guide from the Industry Insider, decoding technicalities in detail (not Macro-level Gyan)

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Founder’s Go-to Guide to Raise Funds & Manage Finances in India’s Current Startup Ecosystem

As a founder, you are the key decision maker in the company. All decisions ultimately impact finances

Truth: In a startup, it starts with capital and ends with profits

Capital is one of the biggest reason why founders fail. These are the 2 major reasons

Ok, so what should you focus on as a founder?

Introducing Startup Finance 360°

Find out what’s inside the book!

1. Starting Up

2. Organization Structure & Compliance

3. Fundraise 1

4. Fundraise 2

5. Building Blocks & Business

6. Finance Function

7. Culture vis-à-vis Finance

8. Startup India (Government’s Initiative)

Learn Startup Finance in ZebraLearn style!

Make informed financial decisions for your startup from the get go!

Raising Funds is one of the most important decisions in the life of startup

There are hundreds of questions come to founder’s mind when it comes to fundraising & financing

Get all Answers with Practical Examples in Startup 360°!

Get all the financials decoded at one place so you can make fundraising decisions confidently!

Financial Concepts 360°

Reports 360

Legal Terms 360

Industry Expert Insights 360

How did we make this book Practical?We added real solutions, actionable answers so you are prepared when making decisions!

Note - You do not get overnight success with one book.Learning can only give you perspective. Ultimately, it all boils down to EXECUTION

Meet the Author

RAHUL SARIA

Why should you learn from Rahul Saria?

Who is this book for?

What’s so special about Startup Finance 360° that makes it the best book?

Hi! We are Zebra Learn, A thriving Financial Education Platform.

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Note - You do not get overnight success with one book.
Learning can only give you perspective. Ultimately, it all boils down to EXECUTION