Your Day One Startup Manual

From Confused First-Timer to Confident Founder: The Step-by-Step Blueprint

The essential guide that answers every question first-time founders have, taking you methodically from idea to sustainable business.

Starting A Business Shouldn't Feel Like Jumping Off A Cliff

You've got the dream and the drive, but these questions keep you stuck:

"Is my product actually solving a real problem, or am I just in love with my idea?"

"How do I know if my target audience will actually pay for this?"

"Should I bootstrap or seek investors—and when's the right time?"

"Do I need a co-founder, or should I go solo?"

"How do I build a team when I can't afford competitive salaries?"

"What if my competition has deeper pockets and more experience than me?"

"How do I market my product with limited resources and zero brand recognition?"

"What if I've built something nobody wants after months of work?"

You shouldn't have to figure all this out through expensive mistakes.

The Only Startup Guide That Gives You A Complete Framework — Not Just Theory

Your Complete Startup Blueprint

The Comprehensive Startup Roadmap transforms confusion into clarity with a structured, step-by-step approach to building your business.

What you'll gain:

Business Model Canvas framework

that visualizes your entire venture at a glance (pg. 220)

Value Proposition Canvas methodology

to validate your idea before wasting resources (pg. 43)

Blue Ocean Strategy implementation

for creating new market space instead of competing in red oceans (pg. 190)

PDCA (Plan-Do-Check-Act) cycle

for continuous product improvement and iteration (pg. 334)

Three-statement financial modeling

tutorial to create convincing investor pitches (pg. 284)

ESOP structuring and rollout strategies

for attracting and retaining top talent (pg. 98)

Strategic distribution models

for both product and service-based businesses (pg. 166)

The ALIVE Framework

for combating the top reasons startups fail (pg. 340)

"This book compressed 5 years of entrepreneurial learning into 300 pages. Worth 100x the price."

- Rahul M., Founder

Why Is This Book Different?

Complete startup journey coverage

Practical frameworks (not just theories)

India-specific case studies

Implementation tools & templates

Decision-making methodologies

Knowledge management system

One-time investment

Written by a founder

From First-time Founder To Market Domination: The Secrets Of India's Unicorns

How did OYO scale from 1 hotel to 10,000+ in just 6 years?

Every founder dreams of explosive growth, but most hit scaling roadblocks that kill momentum. This exclusive section breaks down the exact distribution strategies that built India's biggest success stories.

Blue Ocean Strategy Implementation

Strategic Partnership Blueprint

PayTM's banking partnership model generated 3.8X more user growth than direct acquisition. You'll get the 6-step partnership development system with negotiation scripts and evaluation metrics.

Technology Leverage Model

How Zomato built a tech stack that supported 10X growth without system failures. Includes the exact architecture decisions, integration priorities, and scaling sequence—even if you're not technical.

REVEALED: The Three Growth Accelerators You Won't Find Elsewhere

"We applied the Strategic Partnership Blueprint from the book and secured two enterprise clients that were previously unreachable. Our revenue doubled in 90 days."

- Manoj K., SaaS Founder

Meet the Author

Vivek Chadha

Vivek Chadha is a seasoned entrepreneur, investor, and startup mentor who has guided over 100 early-stage startups from idea to market success, with 7 achieving successful exits. As the founder of AccelerateX Ventures, he brings two decades of experience building and scaling ventures across SaaS, services, and community platforms. A frequent lecturer at IIM and contributor to YourStory, Vivek has been recognized by The Economic Times as a “Top 30 Under 30” entrepreneur. In Startupology, he distills these insights into a clear, actionable roadmap for aspiring founders.

Why trust Vivek Chadha?

3-time startup founder with a successful exit and multiple ventures scaled globally

Founder of AccelerateX Ventures, helping early-stage startups master revenue growth and fundraising

Advisor to 100+ founders, known for transforming chaos into clarity for first-time entrepreneurs

Creator of LinkedIn Local India, a nationwide professional networking movement

Featured in leading media, including Gulf News, Condé Nast Traveller, and Business Today

Named on the HYPCCCYCL Midas List for strategic execution and startup leadership

Charter Member at TiE, fostering entrepreneurship and innovation globally

Alumnus of Delhi College of Engineering and UCLA Anderson School of Management

With Startupology, Vivek brings you the clarity, structure, and momentum you need to turn your startup vision into a thriving reality.

Who is This Book For

This is perfect for you if:

You're launching your first business or have 0-3 years of entrepreneurial experience

You feel overwhelmed by contradictory startup advice

You want a structured approach instead of "figure it out as you go"

You're tired of generic advice that doesn't apply to the Indian market

You value frameworks and systems over motivational stories

You're committed to building a sustainable business, not just a quick exit

You're looking for get-rich-quick schemes

You already have multiple successful exits

You're not willing to follow a structured process

Here’s the Detailed Curriculum

1. From Idea to Impact: Conceptualizing Your Startup

1.1 The Initial Fears and Doubts
1.2 Is Launching a Startup the Right Path for You?
1.3 Recognising the Entrepreneurial Mindset
1.4 Deciding When to Take the Leap and Start Your Own Business
1.5 Ideation Approaches
1.6 Discovering Your Entrepreneurial IKIGAI
1.7 Evaluating Your Ideas – Shortlisting One Solution after Ideation

2. Crafting Value: Turning Solutions into Market-Ready Offerings

2.1 Product Development Cycle
2.2 Business to Consumer (B2C) Framework
2.3 Business to Business (B2B) Framework
2.4 Validating Your Value Proposition – Minimum Viable Product (MVP)

3. Building a Winning Team: The Power of Co-Creation

3.1 Do You Really Need a Co-Founder?
3.2 How Do You Find a Perfect Co-Founder?
3.3 How to Split Equity with Co-Founder(s)?
3.4 Strategies to Build the Right Founding Team
3.5 All About Organizational Culture
3.6 Employee Stock Ownership Plan (ESOP) & Compensation Structure

4. Go-to-Market Strategy: Launching Your Product

4.1 Why Do Most Product Launches Fail?
4.2 Building an Audience Persona & Understanding Consumer Behaviour
4.3 Crafting a Go-to-Market Strategy
4.4 The Power of Branding
4.5 Keller’s Brand Equity Model – Building Lasting Connections with Your Audience

5. Scaling Smart: Creating Distribution That Works

5.1 Distribution Strategies
5.2 Integrating Strategies for Success – Effective Partnerships & Collaborations

6. Nailing Product-Market Fit: The Iteration Playbook

6.1 What is Product-Market Fit (PMF)?
6.2 Blue Ocean Strategy – Redefining Product-Market-Fit: Build Your Own Market
6.3 Top Three Product-Market Fit Metrics
6.4 Philip Kotler’s Five Product Levels

7. Reinventing Revenue: Business Model Innovation for Growth

7.1 What is a Business Model?
7.2 Business Model Canvas
7.3 Defining Key Performance Indicators (KPIs) for Growth
7.4 Technology Integration to Streamline Processes
7.5 SWOT Analysis
7.6 Staying Ahead: Porter’s Five Forces Model

8. Fueling Success: Strategic Financing for Every Stage

8.1 Startup Capital
8.2 Bootstrapping vs. External Funding – The Startup Dilemma
8.3 Creating a Winning Pitch
8.4 Financial Modeling

9. Decision-Making Mastery: How Founders Make the Right Moves

9.1 Decision Making in Entrepreneurship
9.2 Decision Making Approaches
9.3 Design Thinking Framework

10. From Lessons to Legacy: Documenting Knowledge for Scale

10.1 Knowledge Management: Capturing & Organizing Insights
10.2 Managing Knowledge Transfer and Innovation in Organizations
10.3 SECI Model of Knowledge Creation
10.4 Documenting Learnings: Navigating the Learning Curve
10.5 Extracting Lessons for Resilience
10.6 “Deming Wheel” and “Shewhart Cycle”
10.7 Why Do Startups Fail?
10.8 ALIVE Framework

11. Growth Playbook: Proven Strategies from Visionary Founders

11.1 Hospitality at Scale: OYO’s Playbook for Hyper-Growth
11.2 From Startup to Stock Market: The Evolution of Zomato’s Growth Strategy
11.3 Luxury Meets Loyalty: How CRED Cracked the High-Spending Audience
11.4 From Recharges to an Ecosystem: How Paytm Became India’s Super App

Stop Building Products No One Wants

83% of first-time founders waste 6+ months on the wrong product

Your brilliant idea means nothing if customers don't open their wallets. While others play guessing games, you'll get the PROVEN VALIDATION SYSTEM that ensures product-market fit.

Create a Minimum Viable Product that customers actually want

Leverage the Value Proposition Canvas to identify real customer needs

Implement the Blue Ocean Strategy to create new market space

Master the metrics that tell you when you've found product-market fit

"We were 3 weeks from launching a product nobody wanted. This validation framework saved us ₹15 lakh in development costs and led us to our actual winning product."

- Rohan M, Founder

Secure Funding Without Giving Away Your Company

Struggling with investor rejections or funding confusion?

The harsh reality: 92% of first-time founders accept deals that cripple their companies long-term.

With THE FUNDING MASTER PLAN, you'll:

Decide confidently between bootstrapping and raising capital

Create a compelling pitch that investors can't ignore

Protect your equity with smart negotiation strategies

Discover alternative funding sources most founders overlook

"We pitched to 47 investors and got rejected by all of them... until we applied this framework. Funded within 30 days."

- Priya S., Tech Founder

Build A Dream Team That Stays Loyal

83% of first-time founders waste 6+ months on the wrong product

Prevent co-founder conflict and build a high-performing team with
THE FOUNDER'S ALLIANCE SYSTEM:

Implement co-founder agreements that prevent devastating disputes

Use the equity split calculator that keeps everyone motivated

Create a "Bias for Action" culture that drives results

Develop a strategic ESOP framework that attracts top talent

"This system helped us attract a CTO who had turned down offers from 3 funded startups. One year later, we're a team of 12 with zero conflicts."

- Amit R., Founder

Buy Digital Copy ₹
1990 - ₹990

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2990 - ₹1,690

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Transformation Stories From Readers

Arjun K

EdTech Founder

"I was about to give up after 6 months of going nowhere with my startup. This roadmap gave me the clarity and structure I desperately needed. 12 months later, we've secured ₹1.5 Cr in funding and have a growing customer base."

Neha G

D2C Brand Founder

"The product-market fit framework alone saved us from launching a product that would have failed. The validation process helped us pivot to what customers actually wanted, not what we thought they needed."

Vikram S

SaaS Founder

As a business school graduate, I was shocked at how practical this roadmap is compared to what I learned in my MBA. This is the real-world education every entrepreneur needs.

Anjali P

Healthcare Entrepreneur

"I've read dozens of startup books, but none provided actionable frameworks like this one. The Blue Ocean Strategy implementation guide helped us carve out a unique market position against established competitors."

Ravi T

FinTech Founder

"The team building chapter transformed our founding team dynamics. We implemented the equity distribution framework and avoided the co-founder conflicts that had derailed my previous venture. Worth every rupee."

Shreya M

E-commerce Founder

"This book saved me from making a costly pivot. The customer validation process revealed that our initial assumptions were wrong, and the decision-making framework helped us quickly adjust our strategy. We're now profitable after just 14 months."

Don't Waste Another Day On Trial And Error

The difference between startup success and failure isn't luck—it's having a proven roadmap.

300+

pages of actionable strategies

downloadable templates and worksheets including:

Business Model Canvas Template

Investor-Ready Financial Model

Co-Founder Agreement Template

Customer Interview Scripts

Product-Market Fit Calculator

25+

case studies of successful Indian startups with metrics and implementation steps

The Comprehensive Startup Roadmap includes:

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₹990/-

Startupology-
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₹1690/-

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Frequently Asked Questions

Is this book relevant if I'm not in the tech industry?

While many examples focus on tech startups, the frameworks and principles apply to all industries. We include specific sections for service businesses, D2C brands, and traditional businesses.

How is this different from other startup books?

Most startup books focus on stories and motivation rather than frameworks and implementation. This roadmap gives you the exact steps, templates, and decision-making tools needed at each phase of your startup journey.

I already started my business. Is it too late for this roadmap?

Not at all. Many readers use this roadmap to diagnose where their business is stuck and implement the right frameworks to move forward. The modular approach allows you to focus on your specific challenges.

Do I need business experience to understand this book?

No. The roadmap is specifically designed for first-time founders with little to no business background. Complex concepts are broken down into simple, actionable steps.

How long will it take me to implement the frameworks in this book?

The roadmap is designed to be implemented in phases. Some frameworks can be applied immediately (like the decision-making methodology), while others unfold over several weeks or months. Most readers see tangible improvements within the first 30 days of implementation.

Are the case studies relevant to the current business landscape?

Absolutely. All case studies are from the past five years and include pandemic-era adaptations. We focus on timeless principles while incorporating the latest market realities and digital transformation strategies.

Can this roadmap help me if I'm bootstrapping my business?

Yes! We have an entire section dedicated to bootstrapping strategies. You'll learn capital-efficient growth tactics, customer-funded business models, and how to maximize resources when external funding isn't an option or desired path.

Will this book help with my investor pitch?

Definitely. The roadmap includes a comprehensive section on crafting compelling investor pitches, including presentation structure, financial projections that investors actually want to see, and common questions you'll face. Many readers have used our pitch framework to secure funding.

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