As seen on Shark Tank
#wearegrowing
As seen on Shark Tank
#wearegrowing

Discover How Emotions Can Make Your Campaigns More Relatable, Memorable, and Profitable

Transform Customer Psychology Into Profit with Asia's Leading Marketing Expert
Expert frameworks and
implementation strategies
40+ exclusive marketing
tools and templates
Written by an award-winning
marketer with 28+ years of
experience
100+ real-world case
studies and examples
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Why Emotional Marketing Is The Future?

The numbers speak

Stands for Nostalgia & Childhood

300% Year-over-Year Growth
Reached 200M+ consumers
Transformed traditional drinks category through emotional storytelling

Stands for Trust &
Credibility

30% month-on-month user growth
Achieved success through pure emotional appeal
Successfully made financial services emotionally engaging

Stands for Luxury &
Comfort

35% higher customer lifetime value
Transformed hospitality through emotional storytelling
Premium pricing justified through emotional elevation

But What Is The Science Behind Emotional Marketing?

Neuromarketing:
Where science meets strategy
Understanding the Consumer Brain:
Amygdala: Emotional response center
Prefrontal Cortex: Decision-making hub
Hippocampus: Memory formation
95% of purchasing decisions are subconscious
Emotional ads perform twice better than rational ones
Positive emotions toward a brand have 3x the impact on the intention to buy

Here Are Some Examples Of  How Emotional Marketing Can Make A Real Difference

Real Brands, Real Results
Brand Storytelling
Create narratives that resonate with your audience's core values
Product Launch Amplification
Build anticipation and emotional connection
before launch
Customer Experience Enhancement
Transform touchpoints into emotional moments
Visual Identity Evolution
Design elements that trigger emotional responses
Social Media
Engagement
Create content that sparks emotional sharing
Digital Campaign Optimization
Leverage emotional triggers across platforms
Brand Loyalty Programs
Build emotional rewards systems
Crisis Communication
Navigate challenges with emotional intelligence

The Emotional Marketing Blueprint For Modern Brands

THE POWER OF
EMOTIONAL MARKETING
485 Pages of Battle-Tested Strategies
From Theory to Results:
Master the Spectrum of Sensations Framework™
Design multi-sensory brand experiences
Create campaigns that connect deeply
Build lasting emotional bonds with customers
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100+
Real-World
Case Studies
50+
Campaign Templates
25
ROI Calculation Models
15
Implementation Frameworks
10
Measurement Tools

Meet the Marketing Mind Behind this Masterpiece

Bhuvana Subramanyan
28+ Years of Marketing Evolution
Named among Asia's 100 Women Power Leaders
Led 300+ successful marketing campaigns
Generated consistent 300%+ ROI for clients
Published in 50+ industry journals
Regular speaker at global marketing summits
"In tomorrow's AI-driven world, emotional connection will be the only true differentiator for brands. This book is your roadmap to mastering that advantage."

Here’s the Detailed Curriculum

Section 1: What is the consumer looking for while shopping?

• The fundamental aspect of marketing is to create demand.
• What is emotional marketing?
• How do consumers’ emotions influence buying decisions?

Section 2: Marketing to the consumer’s senses

• Visual appeal in buying decisions.
• Touch and taste in marketing.
• Colors inciting buying decisions.
• Evoking happiness and using humor to market.

Section 3: The psychology of pricing and discounts

• Rational decision-maker vs one driven by emotions.
• Can neuromarketing tilt the cost-benefit analysis (CBA) of a consumer?
• Strategies:
                       o Odd pricing.
                       o Discount perception.
                       o Scarcity/FOMO.
                       o Maintaining perceived value.

Section 4: Customer journey towards brand loyalty

• Awareness Stage.
• Consideration Stage.
• Decision Stage.
• Purchase Stage.
• Post-Purchase Stage.
• Product/Service Usage Stage.
• Feedback and Reviews Stage.
• Loyalty and Advocacy Stage.
• Issue Resolution Stage.
• Upselling and Cross-Selling Stage.
• Celebration and Milestones Stage.
• Community and Social Engagement Stage.

Section 5: How to use the emotional marketing framework

• Understand your audience.
• Define your brand’s emotional persona.
• Storytelling.
• Visuals and imagery.
• Content marketing.
• Leverage user-generated content.
• Engagement and personalization.
• Surprise and delight.
• Feedback and listening.
• Cause marketing.
• Track KPIs.
• Be authentic.

Section 6: Research for emotional marketing

• Brain imaging techniques.
• Eye-tracking studies.
• Measuring emotional responses in consumer research.

Section 7: Understanding the art of branding

• Brands are about connections.
• Seeing brands everywhere.
• Understanding brand “equity” and connections in memory.
• Experiencing a brand.
• How brands impact our brains.
• Brand-building over time.

Section 8: Brands that feel like home (or get their audience)

• Tata Group: "Leadership with Trust".
• Amul: "The Taste of India".
• MakeMyTrip: "Dil Toh Roaming Hai".
• Lifebuoy: "Help a Child Reach 5".
• Royal Enfield: "Pure Motorcycling".

Section 9: Designing campaigns

• Designing content that evokes emotions:
o Cadbury: "Real Aadat Real Meetha".
o Amazon India: "Aur Dikhao".
o Fevicol: "Moochwali".

• Influencer marketing:
o Nike: "Dream Crazier" with Serena Williams.
o Dove: "Real Beauty" with Real Women.

Section 10: Is your marketing strategy working?

• Sentiment analysis.
• Click-through rate (CTR).
• Shares and virality.
• Comments and interactions.
• Conversion rate.
• Customer surveys.
• Brand loyalty and advocacy.
• Bounce rate and time on site.
• Engagement on user-generated content.
• Qualitative analysis.
• Social listening.
• A/B testing.

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Check These Sections, Here’s The Real Deal From The Book

EMOTIONAL MARKETING FRAMEWORKS
AIDA Model Evolution
Spectrum of Sensations Framework™
Emotional Journey Mapping
Sensory Marketing Matrix
Brand Archetype Selection Tool
Brand Archetype Selection Tool
Emotional Trigger Assessment
Customer Emotion Mapping
Multi-sensory Experience Design
ROI Measurement Framework
Campaign Effectiveness Model
EMOTIONAL MARKETING ACROSS THE FUNNEL
TOFU (Top of Funnel)
AIDA Model Evolution
Spectrum of Sensations Framework™
Emotional Journey Mapping
MOFU (Middle of Funnel)
Email Marketing: Personalized newsletters
Webinars: Educational workshops
Case Studies: Real customer stories
BOFU (Bottom of Funnel)
Free Trials
Targeted Promotions
Customer Support
SENSORY MARKETING MASTERY
VISUAL ELEMENTS
Logo & Branding: Case Study -
Titan's evolution from 1987-2013
Packaging Design: Example -
Paper Boat's nostalgic packaging
Store Design: Case Study -
OnePlus display experiences
AUDITORY ELEMENTS
Jingles: Case Study -
Titan's signature music
Brand Sounds: Verified Example -
Samsung's Chaiya Chaiya challenge
Sonic Branding: Case Study -
Amul's memorable ad tunes
OLFACTORY ELEMENTS
Forest Essentials:
Luxury Ayurvedic scent marketing
FabIndia:
Natural indigenous fragrances
ITC Hotels:
Signature "Essenza Di Wills" fragrance
TASTE ELEMENTS
Cadbury Dairy Milk:
Emotional connection through taste
MTR Foods:
Authentic taste marketing
Frooti:
Mango drink emotional marketing
TASTE ELEMENTS
Cadbury Dairy Milk:
Emotional connection through taste
MTR Foods:
Authentic taste marketing
Frooti:
Mango drink emotional marketing
TACTILE ELEMENTS
Dyson:
Product ergonomics and touch experience
Tesla:
Interior textures and touch points
CAMPAIGN DESIGN EXCELLENCE
RESEARCH METHODOLOGIES
Competitor Analysis: Verified approach from Flipkart vs. Amazon case study
Consumer Behavior Research: HUL case study methodology
Ethnographic Research: TCS approach
Brand Research: Tanishq methodology
MEASUREMENT FRAMEWORKS
Net Promoter Score (NPS)
Customer Satisfaction (CSAT)
Brand Health Tracking
ROI Analysis Models
TECHNOLOGY INTEGRATION
Biometric Sensors: For measuring physiological responses
Social Media Monitoring: For tracking consumer sentiment
VR/AR Applications: IKEA Place app case study
Machine Learning Applications: E-commerce personalization

What Our Readers Achieve

Rohan Mehta
Marketing Manager, Mumbai
This book opened my eyes to the emotional triggers that drive Indian consumers. The real-life examples of brands like Amul and Royal Enfield make it relatable and insightful.
Priya Shah
Entrepreneur, Ahmedabad
Unlike generic marketing books, this one focuses deeply on emotions and culture, which are crucial for connecting with an Indian audience. A must-read!
Arjun Gupta
MBA Student, Bengaluru
The section on neuromarketing and pricing psychology is a game-changer. It’s practical, research-backed, and easy to implement.
Deepa Iyer
Boutique Owner, Chennai
I never realized how much emotions influence buying decisions. This book provides actionable frameworks that work perfectly for small businesses like mine.
Rajiv Kumar
E-commerce Specialist, Delhi
The detailed customer journey analysis and emotional marketing framework helped me rethink my entire campaign strategy. Worth every minute spent!
Shreya Menon
Brand Strategist, Kochi
What sets this book apart is its focus on Indian brands and their unique marketing strategies. It’s an invaluable guide for professionals in India.

Brands That Mastered The Emotional Advantage

From Strategy to Success: Real-World Emotional Marketing Wins
Strategy:
"Drinks and Memories" campaign
Emotional Hook:
Childhood nostalgia
Product Innovation:
Traditional Indian drinks
Campaign:
"Utterly Butterly"
Strategy:
Topical cartoons with social commentary
Legacy:
India's longest-running campaign
Impact:
Maintained market leadership over 70+ years
Campaign:
"Desh Ka Namak"
Emotional Hook:
Emotional connection through nationalism
Innovation:
Revamped iconic jingle
Result:
Widespread presence in Indian households

Who Should Read This Book?

BRAND MANAGERS
Enhance brand emotional connection
Develop stronger brand loyalty
Create memorable campaigns
ENTREPRENEURS
Build emotional bonds with customers
Create distinctive brand personalities
Maximize marketing ROI
MARKETING TEAMS
Implement proven frameworks
Measure emotional impact
Optimize campaign performance
CREATIVE AGENCIES
Design emotionally resonant campaigns
Create multi-sensory experiences
Develop stronger client strategies
MARKETING STUDENTS
Master contemporary marketing concepts
Learn practical applications
Build professional expertise
BUSINESS CONSULTANTS
Add emotional marketing to service offerings
Enhance client success rates
Develop competitive advantage
Buy Digital Copy
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₹990
Buy Hard Copy
₹2990
₹1690
COD AVAILABLE

We Have More! Here Are Some More Resources For You

DIY EXERCISES
Emotional Journey Mapping
Brand Archetype Selection
Sensory Marketing Audit
Campaign Effectiveness Analysis
PRACTICAL RESOURCES
Campaign Creation Templates: 50+ verified templates
Measurement Models: 15 ROI calculation frameworks
Implementation Guides: 5 detailed guides
Planning Sheets: 25 campaign planning templates
FRAMEWORKS & MODELS
Spectrum of Sensations Framework™
AIDA+R Model
RACE Framework
Customer Journey Mapping Tools

How can a Brand Benefit from
‍Emotional Marketing Impact

Transform Your Brand With
IMMEDIATE IMPACT
2x
Customer Engagement
3x
Brand Recall
85%
Higher Growth Rate
MARKETING STUDENTS
Sustainable Customer Relationships
Strong Brand Loyalty
Competitive Differentiation
MARKETING STUDENTS
Step-by-Step Guides
Ready-to-Use Templates
Measurement Frameworks

Here’s Why You Should Wait No Longer.

While You Read This Web Page

1000+ brands are adopting emotional marketing
Your competitors are connecting deeper with your customers
Traditional marketing effectiveness drops another 1%
SOFT Copy
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The Power of
Emotional Marketing-
Digital Access
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The Power of
Emotional Marketing- 

Hard Copy
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Emotional Marketing-
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Frequently Asked Questions
Who is this book for?

This book is for marketers, brand strategists, small business owners, students, and anyone interested in understanding the power of emotions in influencing consumer behavior. Whether you're new to marketing or an experienced professional, you'll find valuable insights.

What can I learn from this book?

You’ll discover how emotional factors like visuals, pricing, brand loyalty, and sensory marketing impact consumer decisions. The book provides practical frameworks, case studies, and research-backed strategies to help you craft campaigns that resonate with your audience.

How is this book different from others?

Unlike traditional marketing books, this book focuses specifically on the emotional triggers that drive consumer behavior. It blends theory, real-world examples, and actionable exercises, making it a comprehensive guide to emotional marketing.

Why is emotional marketing important?

Emotional marketing helps brands build deeper connections with their audience, leading to stronger brand loyalty, higher engagement, and increased sales. In today’s competitive market, it’s crucial to appeal not just to logic but also to feelings.

Are there real-life examples included?

Yes, the book includes examples of successful emotional marketing campaigns by brands like Amul, Royal Enfield, Tata, and more. These stories showcase how emotions have been used effectively to create memorable brands.

What practical tools or exercises does the book provide?

The book offers hands-on activities like designing campaigns, creating personas, and analyzing case studies. You'll also learn techniques such as neuromarketing, sentiment analysis, and storytelling to enhance your marketing strategies.

How can this book help my brand?

By understanding the emotional triggers that drive consumer decisions, you’ll be able to create marketing campaigns that connect with your target audience on a deeper level. This can lead to higher conversion rates, better customer retention, and a stronger brand presence.

What research supports the strategies in this book?

The book is grounded in proven research methods like brain imaging, eye-tracking studies, and consumer sentiment analysis. These techniques illustrate how emotional factors influence buying behavior and how brands can leverage them.

Can I apply these strategies to small businesses?

Absolutely! The principles and techniques outlined in the book are designed to be scalable and applicable to businesses of all sizes, from startups to established enterprises.

What makes emotional marketing relevant today?

In a world of constant advertising noise, emotional marketing stands out by creating meaningful connections. It’s a strategy that appeals to the human side of your audience, making your brand more memorable and impactful.

Does the book include digital marketing strategies?

Yes, it delves into digital marketing approaches like content personalization, user-generated content, and social listening to amplify emotional appeal online.

Can this book help me measure my marketing success?

Yes, it includes metrics like click-through rates, brand loyalty, sentiment analysis, and A/B testing to evaluate and improve your emotional marketing campaigns.

Is the book beginner-friendly?

13. Is the book beginner-friendly?
Definitely! The book starts with foundational concepts and gradually moves into more advanced strategies, ensuring that readers of all skill levels can benefit.