4.8/5 (350+ Reviews)

The Anatomy of Mergers & Acquisitions

A complete practical guide for business leaders, investors, professionals and consultants to master the entire M&A lifecycle from strategy, valuation, due diligence, integration and performance evaluation.
Mutiple Authors from
Top Companies and Institutes
This book includes:
M&A Valuation Templates
Pitch & Term Sheet Formats
MCQs & Case Studies
M&A Risk Assessment Scorecard
Free Digital Copy
on hard copy
COD Available
on hard copy
Secure Payments
on hard copy
40
Frameworks
10
Case Study
10
World Examples
5
Proven Strategies

What You’ll Learn

Gain clarity on what mergers and acquisitions really mean, why companies pursue them, and the strategic timing that makes them successful. Understand the different types of deals and when consolidation truly adds long-term business value.
Learn how M&A has shaped industries globally since the 1980s and explore India’s unique M&A trajectory post-liberalization. From inbound foreign investments to outbound expansions, you’ll see how policy, economics and strategy drive these transactions.
Understand how synergies like financial, technological, geographic, and operational are identified and valued. Learn practical valuation methods like DCF, multiples, and DDM and apply templates to test whether projected deal are realistic or overstated
Move beyond abstract finance models and learn academic frameworks with real-world examples, showing you how theory plays out in boardrooms. From Facebook–WhatsApp to Tata–Corus, you’ll analyze why some deals thrived while others failed.
Identify risks before they become failures. You’ll learn to apply structured frameworks for financial, cultural, and ESG risk assessment, while mastering methods to evaluate post-merger performance using measurable metrics and long-term shareholder outcomes.
Explore how modern challenges like ESG, climate risk, and sustainability are reshaping M&A strategies. Discover why leadership, communication, and adaptability are critical in today’s environment and how M&A will continue evolving in a globalized economy.

Quick Book Highlight

Description

Marketing Made Easy is a complete roadmap to building, executing and scaling marketing strategies in today’s business environment.
Whether you’re a founder building a business from scratch, a marketer sharpening your execution skills or a business professional who needs clarity on how marketing impacts growth, this book is written to serve as your reference manual.
You’ll find detailed discussions on branding, positioning, customer behavior, funnels and performance measurement, all tied to real case studies from successful companies.
Deb Gooha brings 25+ years of marketing experience to every page simplifying the complexity of marketing into clear frameworks, relatable stories and actionable guidance you can use immediately.

Read Sample

Curriculum

Foundation of marketing

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Finding your marketing voice

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Navigating the marketing landscape

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Understanding your target audience

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Setting your marketing goals

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Creating and optimising marketing funnel

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Measuring marketing performance and optimisation

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Scaling your marketing efforts

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Strategies for expanding your audience/increasing your reach

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Tactics for driving traffic to your website

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Executing a successful marketing campaign

- Introduction to marketing
- historical perspective
- Distinctions between sales and marketing
- The role of marketing in business
- Key concepts and definitions
- My journey in marketing

Meet the Author

Parthasarathy VS
Board Member | Ex-Group CFO & CIO, Mahindra Group | Chartered Accountant
Spearheaded over 125 M&A transactions across industries during his 37+ year career.
Served as Group CFO, Group CIO, and President of the Mobility Services Sector at Mahindra Group.
Holds board positions at LIC, NIIT MTS, Pennar Industries, and is a Governor at IIM Mumbai.
Recognized with lifetime achievement awards across CIO, CFO, and business leadership roles.
Asha Prasuna
Professor & Head, Department of Economics, K J Somaiya Institute of Management
Combines over 30 years of academic, industry, and consultancy experience.
Held key roles at Unit Trust of India and Dun & Bradstreet India as an economist and domain expert.
Published six textbooks and several research papers in reputed journals.
Advisory board member, editor, and subject expert for leading institutions and startups.
Parthasarathy VS
Board Member | Ex-Group CFO & CIO, Mahindra Group | Chartered Accountant
Spearheaded over 125 M&A transactions across industries during his 37+ year career.
Served as Group CFO, Group CIO, and President of the Mobility Services Sector at Mahindra Group.
Holds board positions at LIC, NIIT MTS, Pennar Industries, and is a Governor at IIM Mumbai.
Recognized with lifetime achievement awards across CIO, CFO, and business leadership roles.
Asha Prasuna
Professor & Head, Department of Economics, K J Somaiya Institute of Management
Combines over 30 years of academic, industry, and consultancy experience.
Held key roles at Unit Trust of India and Dun & Bradstreet India as an economist and domain expert.
Published six textbooks and several research papers in reputed journals.
Advisory board member, editor, and subject expert for leading institutions and startups.

Reviews

Mohit Sharma
This is a quite helpful for stock market learners especially those who are beginner. It explains important concepts in simple words.
Mohit Sharma
This is a quite helpful for stock market learners especially those who are beginner. It explains important concepts in simple words.
Mohit Sharma
This is a quite helpful for stock market learners especially those who are beginner. It explains important concepts in simple words.
Mohit Sharma
This is a quite helpful for stock market learners especially those who are beginner. It explains important concepts in simple words.

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